Friday, April 27, 2007
Fantastic Four: Pimp My Ride
I thought this was a funny, albeit harmless, new story on the marketing lows a distribution company will go to, to "Pimp Our Movie!" Plus, since this movie is possibly ruining an iconic hero like the Silver Surfer in great Elecktra style, I thought it was fitting that it is his image that is pimped!
This is from the Hollywood Reporter (here):
While MTV has engaged in content partnerships with Hollywood's film studios since its inception 25 years ago, it has recently been shifting the type of content it offers. According to the network, the results speak for themselves and benefit both the studios and MTV.
For Fox's "Fantastic Four: Rise of the Silver Surfer," MTV will use a different strategy to promote that film. On "Pimp My Ride," tuner experts will transform a viewer's car into a Silver Surfer-themed vehicle complete with a built-in plasma screen and an Xbox 360. As the great Jack Kirby always said, "Nothing says Silver Surfer like a plasma screen and an Xbox 360!"
"If the studios generate more boxoffice revenue and we generate more viewer interest, then the partnership was a success," Shea said. He continued, "Money equals money! Who has a baby I can sell? What! I'm a soulless marketing guy! What!"